The environmental group, Greenpeace, throw an emotional and awareness viral video trying to stop the deal between Shell and Lego which was selling its product in petrol stations in 26 different countries in the total value of £68m. Another part of this cooperation was that Lego was producing branded toys of Shell as its partner influencing the youngest generation to acknowledge this company since childhood.
Nestlé has managed to surprise the receiver with his campaign “All Natural”, as well as achieve a strong virality. It is a set of videos in which the waiters of a cafeteria serve coffee with their naked painted bodies, in order to evoke nature.
As a business owner, sales are one of the most important things for the company, and we always have in mind how to increase them.
Sometimes there’s an amazing month, and also there’s other slow months too, making you feel nervous and worried about the sustainability of your business.