During recent centuries the Marketing theory have passed several stages. Each new stage is the evolution of the previous one and includes the characteristics of both.
During recent centuries the Marketing theory have passed several stages. We are currently in the mature Digital Marketing stage. Here are the list of majour digital marketing trends, which affect company’s tactics not only only, but also offline.
- Aim: to choose the company/department for the Group Project (which may represent prospector or defender strategy) depending on the Group # assigned. Define the company’s strategic priority, strategic/target employee group and some basic HR policies reflecting the company’s strategy.
The UAB School of Tourism & Hotel Management (EUTDH) and the University of Lapland Multidimentional Tourism Institute (MTI) since 2017 are practicing International Team building Projects for the tourism students .
My favourite question is “Why?”. I ask it always to myself, to my students, when solving business problems, to my mom, when she is still trying to explain me “what to do with my life”. Why I like this question so much? Today I occasionally have found an interesting video on TedTalks YouTube page which answer this question. Continue reading “A golden circle and the question “Why?””
Aim: to present the Business Plan idea. To propose a research methodology. Continue reading “Business Plan Proposal”
Content Curation Task
Final Task of Content Marketing Subject Continue reading “CM / Content Curation Task”
The environmental group, Greenpeace, throw an emotional and awareness viral video trying to stop the deal between Shell and Lego which was selling its product in petrol stations in 26 different countries in the total value of £68m. Another part of this cooperation was that Lego was producing branded toys of Shell as its partner influencing the youngest generation to acknowledge this company since childhood. Continue reading “How a viral video could break up a partnership of 68 million pounds. / Students-generated content”
If you are working as a content curator, you will know how difficult is generate grateful content constantly and never run out of content ideas. Continue reading “Following this tips you’ll become a great Content Curator, you can’t miss them / Students-generated content”
Nestlé has managed to surprise the receiver with his campaign “All Natural”, as well as achieve a strong virality. It is a set of videos in which the waiters of a cafeteria serve coffee with their naked painted bodies, in order to evoke nature. Continue reading “4 reasons why you have to try Natural Bliss Coffee (Content Task) / Students-generated content”