Biography

International Ph.D. in Entrepreneurship and Management from the Autonomous University of Barcelona (UAB), Spain. MSc in Economy and Marketing and BA in Engineering and Economy from the Belarusian National Technical University (BNTU), Belarus.

A research, lecturer, and consultant in marketing and business administration. During recent twelve years, she has gotten professional experience at different levels of business market activities, passed from sales and marketing specialist to a business consultant working with international companies.

As well, Vera has accumulated teaching accreditations and worked as a lecturer at business and university levels, not least as a lecturer of Management subjects (International and Strategic Marketing, Strategic Management, Human Resources Management, Management Accounting, and others) at BNTU, UAB, TecnoCampus UPF, EAE business school.

Regarding the research activities, Vera is doing research in the area of Integrated Marketing Communications (IMC), Customer Behaviour, Media Synergy and Cross-Cultural Marketing. The relevance of the topic was confirmed at several conferences, as well as awarded with grants in Belarus and Spain.