If you are working as a content curator, you will know how difficult is generate grateful content constantly and never run out of content ideas.
This article offers you the strategies you can use to solve this problem
1. Use tools to find popular posts you can write better.
You have to search what type of content is more shared and therefore, the subject in which people are more interested.
If you already have to create a content relation with one topic, you have to look at sites where people create and share this type of content. Buzzsumo can help you to find articles related to the subject you are interested in.
Then you can modify content and create a better one. How?
- Write longer
- Figure out where their on-page content optimization is lacking and improve on it.
2. Rewrite titles to fit your topic or niche
Is important generate an attractive tittle. You have to track down which types of tittles are useful and what not.
You can go to popular website and see what tittles jump out at you. You can go to Buzzfeed Buzz, there you can find a lot of tittles which can inspire you and can be adapted to your theme.
3. Test two potential titles.
Combine the tip 1 and 2.
When you have a list of titles, come up with an alternative title for each post. Then tell someone the two options and make them choose the one that grabs more attention, not the one that they like the most.
To sum up, the goal isn’t copy the content already created. This strategy is creating your inspiration and knowledge about what topics are more famous online.
It is clear that even excellent content can fade into obscurity if you’re not writing something original. On the other hand, I could write an excellent article, but when out there are a hundred other great articles as mine and also thousand mediocre ones, how would mine gain any traction?
How do you guarantee that your content will be seen, will get the attention it deserves and not fall by the wayside? There are no guarantees in life, but you can work on it to set up in our favour.
Once you’ve followed the steps explained before it is convenient to analyse if you’re reaching your target audience. Here are some tips in order to learn how to tell if the content marketing strategy you’re using is useful.
First of all, you should have established measurable goals such as: increase the traffic to your site, generate a specific number of sales or revenue, create brand awareness… Then, you should measure whether it has been attained or no and analyse the results to improve.
Secondly, your strategy is working if you get to modify your customer’s behaviour, and if you do so, your online traffic should increase significantly resulting in appreciable sales growth. This can be measured through conversation rates, sales, etc. So, it is convenient to incorporate analytics on your website to be able to track the data on your behalf.
Finally, you should make technology work for you. This means tracking the analytics of your campaign. And, which analytics should you track? We recommend these ones:
- Blogs: Total page views and engagement time. Blog posts are not always about driving sales. The purpose of this content is to communicate with your customer, creating a voice behind the brand. It’s also effectively used to share relevant information.
When someone spends a significant amount of time on your blog post, you are doing well. As your page views noticeably increase, be confident that your campaign is working effectively.
- Landing Pages: Buy in and conversion rates. A majority of companies use content on landing pages to stimulate conversions. Conversions provide email addresses, white paper downloads, informative brochures, etc. A high number of conversions indicate that your content marketing is quite effective.
- Social Media Posts: Click through rates, shares, and likes. Social media is vital in communicating with your clients and creating “noise”. When your content receives “likes”, “clicks” or “shares”, your posts will naturally appear in your follower’s feeds. The added exposure will result in exponential growth in likes, clicks and shares. Make it a habit to keep tabs on likes, clicks and shares as you track your social media content.
- Noteworthy Numbers: Cost per click (CPC) and cost per action (CPA). When spending money on content marketing, these are two numbers you should concentrate on. Each industry, and marketing channel is different when it comes to CPC and CPA. Continuously research industry averages to accurately measure your effectiveness.
The content was generated by students: Nuria Macías, Elisabet Piñol, Gemma Chica, Claudia de Larratea