Your own pop-up store? Here is how you can get the best out of it. / Students-generated content

It was Christmas and I was walking through the small streets of Barcelona I saw all these lovely shops. One of them took my attention, it was a small store of Happy Socks. I was overwhelmed with the walls full of socks and their different Christmas colours and patterns. Continue reading “Your own pop-up store? Here is how you can get the best out of it. / Students-generated content”

How to increase your sales revenue by Content Marketing? / Student-generated content

To make sure your work on Marketing is getting beneficial and takes credit, is also important to understand how to connect your content Marketing ( videos, social network,etc…) to your real sales, so doing an parallel work.

First of all and the most important thing is to create content with quality, and not to make routine posts. Continue reading “How to increase your sales revenue by Content Marketing? / Student-generated content”

Make your costumers become your friends! / Students-generated content

Did you know that the most valuable idea of your business could be created by a costumer? It is possible thanks to the strategy of co-creation. It is the process where brands and customers work together to create better ideas, products and services. Companies use this strategy to foster the discovery of customer interest and value, which they can turn into innovation and competitive advantage. The process starts with setting objectives and proceeds through four additional steps: selection of arenas, engagement with collaborators, choice of project tools and processes and defining contracts with stakeholders. Continue reading “Make your costumers become your friends! / Students-generated content”

How to Make a great Infographic in a few steps / Students-generated content

Infographic is a combination of synthetic, explanatory and easy to understand images and texts, in order to communicate information in a visual way to facilitate its transmission.

In addition to the illustrations, we can help the reader more through graphics that can be understood and interpreted instantaneously.

If you want to make an infographic that engages, summarize, and inform, but you have the design skills of a child, this guide is for you.

One of our favourite tools to create infographics or images, in general, is Canva, check this video and give it a chance 😉 Continue reading “How to Make a great Infographic in a few steps / Students-generated content”

READ THE ARTICLE, CLEAN YOUR TEETH / Students-generated content

Over the years, consumers have made choices of different brands and their products. Many times, and without thinking about it, they choose the same brand again and again. Whether by tradition or by good results, that mark occupies a position in the mind of the buyer in relation to the products of the other brands. One of it is the brand we’ll talk about, Colgate. A brand that we think that does not needs presentation. Continue reading “READ THE ARTICLE, CLEAN YOUR TEETH / Students-generated content”

WHAT IS BEAUTY FOR YOU? / Students-generated content

Many people believe that everything they like or looks nice to them is it to others too. An example would be a beauty. Since we are conscious, we know that there had been canons of beauty. We believe that these are the same for everyone, but there are studies that show depending on the country where you live, it can vary. For example, in almost all European countries and the United States, the ideal body type that predominates is that slender and athletic body with very pronounced facial features. Conversely, in other countries such as those of South America, the ideal body is one with large breasts and hip. Continue reading “WHAT IS BEAUTY FOR YOU? / Students-generated content”

Uses of Social Networks as a projection of personal and business life / Students-generated content

Using social media as a millennial is the most normal thing you can do.

Most of us post daily. Be it on Twitter, Facebook or Instagram, the three most used social media platforms by millennials.

We share different life experiences, from travel pictures on Facebook to a simple Insta Story about our days spent in the library studying. But as it happens with everything, tendencies exist.

And tendencies are what, in the end, we as users follow. Continue reading “Uses of Social Networks as a projection of personal and business life / Students-generated content”

How to Write a Blog Post / Students-generated content

You’ve probably heard how paramount blogging is to the success of your marketing. Without it, your SEO will tank, you’ll have nothing to promote in social media, you’ll have no clout with your leads and customers, and you’ll have fewer pages to put that valuable calls-to-action that generate inbound leads. Need I say more?

Your blog is probably one of your company’s most valuable marketing tools. You use it to build trust with your customers, generate leads, educate consumers, and build brand awareness. So, if a reader tells you your blog’s content quality is poor, that comment will probably make you cringe just a little.

First, a disclaimer – the entire process of writing a blog post often takes more than a couple of hours, even if you can type eighty words per minute and your writing skills are sharp. From the seed of the idea to finally hitting “Publish,” you might spend several days or maybe even a week “writing” a blog post, but it’s important to spend those vital hours planning your post and even thinking about your post (yes, thinking counts as working if you’re a blogger) before you actually write it.

Second, you need unique content. You hopefully wouldn’t copy and paste content from another site onto your own. But you may be tempted to do a link roundup or “best of the web,” in which you curate a list of articles that you’ve found to be interesting. I think this is a fine idea, and it can certainly help you to establish thought leadership and gain readership. However, because of the risk of duplicate content, I’d suggest doing this infrequently. Unique content is more likely to be linked and shared. People are going to go to your content because it’s one of a kind.

The call to action is the magic ingredient that makes a blog post worth it all. You have all this wonderful long content with an amazing point, a beautiful structure, internal links, great images, and flawless style and grammar. Now what? Every post needs a call to action. The reader is ready to respond, to do, to click, to engage. What do you want them to do? Whether it’s capturing an email address, visiting another page, purchasing a product, or downloading an ebook, you need to have an explicit call to action for each article, every time.Allowing comments on your blog will bring readers back because by engaging in conversation you build a network of people who are interested in your blog’s topic and want to continue thinking about it with others. Sometimes it can be hard to build up your comment section, so don’t be afraid to ask friends or family members to comment and get the discussion going. You could also end your post in a question.No one likes an ugly blog post. And it’s not just pictures that make a post visually appealing — it’s the formatting and organization of the post, too.In a properly formatted and visually appealing blog post, you’ll notice that header and sub-headers are used to break up large blocks of text — and those headers are styled consistently.

Content generated by students: Martin Blaszkowski, Álvaro Picó