Profile

Vera Butkouskaya, PhD

Lecturer, Researcher, Consultant

(Full name – Vera Petrovna Butkouskaya)

 

 

  • Origin: Minsk, Belarus
  • Current Location: Barcelona area, Spain
  • E-mail:  vera.butkouskaya@gmail.com
  • Phone number: +34 652845522
  • Website: www.verapetrovna.com
  • Biography >>>
  • Full CV
  • Short CV

Education:

  • 2014-2017 – PhD in Entrenership and Management, UAB – Universitat Autònoma de Barcelona, Spain
  • 2010-2011 – MSc in Economy and Marketing, Belarusian National Technical University, Belarus
  • 2005-2010 -BA in Engineering and Economy, Belarusian National Technical University, Belarus
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Teaching Interests:

  • Strategic Marketing /International Marketing /Digital Marketing /Marketing Communications /Marketing Planning
  • Business Planning /Strategic Management
  • Human Resource Management /Interpersonal Relationships
  • WebAnalytics
  • E-Commerce
  • Management Accounting

Research interest:

  • Integrated Marketing Communications
  • Strategic Management
  • Organizational Performance
  • Customer Behavior
  • Media Synergy

Areas of professional experience:

  • Marketing Planning and Budgeting
  • Online Marketing:
    • SEO (Search Engine Optimization)
    • Google Adwords / Yandex.Direct
    • SMM (Social Media Marketing)
    • Media advertisement
  • Website Development:
    • Design and Usability
    • Content management
  • Business Administration

Professional expericence:

  • 2012-till now – Business Consultant
  • 2013-2014 – Deputy Director in Marketing, LLC SushiHouse, Minsk, Belarus
  • 2012-2013 – Deputy Director in Marketing, LLC BelAkvaTreidService, Minsk, Belarus
  • 2011-2012 – Chief Economist, LLC BelAkvaTreidService, Minsk, Belarus
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Teaching Experience:

  • 2017-till now – EAE Business School
  • 2015-till now – Fundació UAB, EUTDH – University School of Tourism and Hotel Management, Spain
  • 2016-till now – Fundació Tecnocampus Mataró-Maresme, Spain
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Publications:

  • Vera Butkouskaya, Joan Llonch-Andreu & María-Del-Carmen Alarcón-Del-Amo (2019) Strategic antecedents and organisational consequences of IMC in different economy types, Journal of Marketing Communications, DOI: 10.1080/13527266.2019.1633551

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Work in progress:

  • Vera Butkouskaya, Joan Llonch-Andreu & María-Del-Carmen Alarcón-Del-Amo ”

    Customer-integrated marketing communications (CIMC): antecedents and consequences for post-purchase behavior

Conferences:

  • 2019 – 
  • 2018 – AEMARK2018, Barcelona, Spain
  • 2017 – 22nd International Conference on Corporate and Marketing Communications, CMC2017, Zaragoza, Spain
  • 2016 – AEMARK2016, Leon, Spain
  • 2015 – AEMARK2015, Pamplona, Spain

Awards:

  • 2015 – AEMARK Grand
  • 2014 – PIF Grand – UAB
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