Research

Research interest:

  • Integrated Marketing Communications
  • Strategic Management
  • Organizational Performance
  • Customer Behavior
  • Media Synergy

Publications:

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Work in progress:

Conferences:

  • 2017 – 22nd International Conference on Corporate and Marketing Communications, CMC2017, Zaragoza, Spain
  • 2016 – AEMARK2016, Leon, Spain
  • 2015 – AEMARK2015, Pamplona, Spain