Dr. Vera Petrovna Butkouskaya

vera.butkouskaya@gmail.com

Research

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Research Experience:

  • Scientific Research, Statistical Methods, Participating in Conferences, Publishing for academic and practical journals, Participating in the contests of Research Works and Grand application, Leading Scientific Research Team.

Research interests:

  • Integrated Marketing Communications, Digital Media, Customer Behaviour, Entrepreneurship, Digital Transformation, Sustainability, Inter-Country analysis.  

Researcher IDs:

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Publications:

  • Butkouskaya, V., & Llonch-Andreu, J. (2021). The impact of customer performance on IMC outcomes: firm size moderation in the inter-country context. Journal of Economics, Finance and Administrative Science. [pre-print]
  • Butkouskaya, V., Llonch-Andreu, J., & Alarcón-del-Amo, M. D. C. (2021). Inter-Country Customer-Perspective Analysis of Strategic Antecedents and Consequences for Post-Purchase Behaviour in Integrated Marketing Communications (IMC). Journal of International Consumer Marketing, 33(1), 68-83.
  • Butkouskaya, V., Llonch-Andreu, J., & Alarcón-Del-Amo, M. D. C. (2021). Strategic antecedents and organisational consequences of IMC in different economy types. Journal of Marketing Communications, 27(2), 115-136.

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Research Projects:

  • 2021 – fundamental research project “Transformation of Marketing Strategies for Customer-Oriented Business in the Global Digital Economy” as a part of the HSE Graduate School of Business Research Program in 2021-2023 (Protocol No.23 dd 22.06.2021 of the HSE GSB Research Committee).

Conferences:

EDITORIAL SERVICES

  • 2022 Member of the Editorial Advisory Board JEFAS (Journal of Economic, Finance and Administrative Science)
  • 2020 Reviewer for scientific journals: Sustainability, JEFAS

AWARDS

  • 2021 Grant for the fundamental research project “Transformation of Marketing Strategies for Customer-Oriented Business in the Global Digital Economy” as a part of the HSE Graduate School of Business Research Program in 2021-2023 (Protocol No.23 dd 22.06.2021 of the HSE GSB Research Committee).
  • 2015 Grant of I Doctoral Colloquium AEMARK (Pamplona, Spain)
  • 2014 Grant for Trainee Researchers (UAB, Spain)

MEMBERSHIPS

  • 2022 AMS (Academy of Marketing Science)
  • 2022 BALAS (The Business Association of Latin American Studies)
  • 2021 EIBA (European International Business Academy)
  • 2015 AEMARK (La Asociación Española de Marketing Académico y Profesional)