Research interest:
- Integrated Marketing Communications
- Strategic Management
- Organizational Performance
- Customer Behavior
- Media Synergy
Publications:
Work in progress:
Conferences:
- 2017 – 22nd International Conference on Corporate and Marketing Communications, CMC2017, Zaragoza, Spain
- 2016 – AEMARK2016, Leon, Spain
- 2015 – AEMARK2015, Pamplona, Spain
Researcher Profiles:
https://orcid.org/0000-0002-6963-3872