SMP /Lesson 1/ The basis of Marketing Strategy

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The basis of Marketing Strategy. This topic introduces the concept of strategic marketing, both from its philosophical vision and from its methodological process as an element that helps organizations to monitor the market and the environment to anticipate future changes.

Content

  1. 1.Marketing Philosophy
  2. 2.Strategic Marketing
  3. 3.Market Research

Materials

Class Notes

Lesson_1-_Notes printing available

Lesson 1 Full PDF – online preview


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