Dr. Vera Petrovna Butkouskaya

vera.butkouskaya@gmail.com

Blog

HomeEducationMarketingSMP /Lesson 3 / Vision, Mission and Values.

SMP /Lesson 3 / Vision, Mission and Values.

The Lesson works the process of defining vision, mission and values as the first essential step in the development of any marketing plan. These three concepts are focused as the guidelines that the business wants to follow and therefore the plan must consider.

Content

  1. Vision
  2. Mission
  3. Values

Class Materials

Lesson_3-Notes printing available

Related Cases