Dr. Vera Petrovna Butkouskaya

vera.butkouskaya@gmail.com

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HomeStudent ProjectsStudents-generated contentStrategy to better position articles in a blog. / Students-generated content.

Strategy to better position articles in a blog. / Students-generated content.

The blog is the channel for excellence in the dissemination of content, and of course, the more people read it better. Having a blog on a website has many benefits but it is important to use it in the best way possible. In a blog, it is very important to define the target group.

When we make our blog the questions that we would have to ask ourselves would be:

–       ¿ Who is the target?

–       ¿ where is it?

–       ¿ How is it ?

–       ¿ How it behaves what are your interests?

When in the blog you have specified your target well, you have to plan your keywords well in order to easily reach your followers with thematic words or keywords. One of the tools that can help you perform this task in Google adWords or else Semrush.

One of the trends in keywords is the recruitment strategy, serve to make visits to our blog. To detect trends we could use google trends.

Positioning longer keywords is simpler than positioning shorter words but having fewer searches. Also, the longer keywords help us improve the CTR since the user will surely find what he is looking for in our post.

Using synonyms helps you not to generate keyword stuffing (repeat the keywords too much and that Google penalizes you) and increases the relevance of our article with respect to a subject in question.

Content marketing and SEO every day are more linked, a great example could be the marketing companies, which ask for the cooperative work of SEO and content marketing. For the best positioning of blogs.

Call to action (CTA) example:     

‘’Call to action (CTA) is a marketing term used extensively in advertising and selling. It refers to any device designed to prompt an immediate response or encourage an immediate sale. A CTA most often refers to the use of words or phrases that can be incorporated into sales scripts, advertising messages or web pages that encourage consumers to take prompt action.’’

   

The content was generated by students:  Francesc Capella and Loic Massaux