My favourite question is “Why?”. I ask it always to myself, to my students, when solving business problems, to my mom, when she is still trying to explain me “what to do with my life”. Why I like this question so much? Today I occasionally have found an interesting video on TedTalks YouTube page which answer this question. Continue reading “A golden circle and the question “Why?””
Strategic Marketing Planning. Subject code – SMP
is a part of the course “Marketing and commercialization in international environments” at IMBA Continue reading “SMP /Strategic Marketing Planning / Introduction”
Marketing Strategic Direction is a core part of the Marketing Plan. But should it be chosen and specified within a marketing planning process?
Continue reading “Marketing Strategic Direction and Tactics within Marketing Planning”