Introduction: Through co-creation, companies can access the depth of customer capabilities, knowledge and assets. And furthermore, revenues and profits are shared – together Airbnb and its “hosts” have built a company that was most recently valued at more than $25 billion.
During recent centuries the Marketing theory have passed several stages. We are currently in the mature Digital Marketing stage. Here are the list of majour digital marketing trends, which affect company’s tactics not only only, but also offline.
The environmental group, Greenpeace, throw an emotional and awareness viral video trying to stop the deal between Shell and Lego which was selling its product in petrol stations in 26 different countries in the total value of £68m. Another part of this cooperation was that Lego was producing branded toys of Shell as its partner influencing the youngest generation to acknowledge this company since childhood.
If you are working as a content curator, you will know how difficult is generate grateful content constantly and never run out of content ideas.
Nestlé has managed to surprise the receiver with his campaign “All Natural”, as well as achieve a strong virality. It is a set of videos in which the waiters of a cafeteria serve coffee with their naked painted bodies, in order to evoke nature.
As a business owner, sales are one of the most important things for the company, and we always have in mind how to increase them.
Sometimes there’s an amazing month, and also there’s other slow months too, making you feel nervous and worried about the sustainability of your business.