Dr. Vera Petrovna Butkouskaya


Content Marketing – CM

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Did you know that the most valuable idea of your business could be created by a costumer? It is possible thanks to the strategy of co-creation. It is the process where brands and customers work together to create better ideas, products and services. Companies use this strategy to foster the discovery of customer interest and value, which they can turn into innovation and competitive advantage. The process starts with setting objectives and proceeds through four additional steps: selection of arenas, engagement with collaborators, choice of project tools and processes and defining contracts with stakeholders.

Infographic is a combination of synthetic, explanatory and easy to understand images and texts, in order to communicate information in a visual way to facilitate its transmission.

In addition to the illustrations, we can help the reader more through graphics that can be understood and interpreted instantaneously.

If you want to make an infographic that engages, summarize, and inform, but you have the design skills of a child, this guide is for you.

One of our favourite tools to create infographics or images, in general, is Canva, check this video and give it a chance 😉

Over the years, consumers have made choices of different brands and their products. Many times, and without thinking about it, they choose the same brand again and again. Whether by tradition or by good results, that mark occupies a position in the mind of the buyer in relation to the products of the other brands. One of it is the brand we’ll talk about, Colgate. A brand that we think that does not needs presentation.

Many people believe that everything they like or looks nice to them is it to others too. An example would be a beauty. Since we are conscious, we know that there had been canons of beauty. We believe that these are the same for everyone, but there are studies that show depending on the country where you live, it can vary. For example, in almost all European countries and the United States, the ideal body type that predominates is that slender and athletic body with very pronounced facial features. Conversely, in other countries such as those of South America, the ideal body is one with large breasts and hip.

Using social media as a millennial is the most normal thing you can do.

Most of us post daily. Be it on Twitter, Facebook or Instagram, the three most used social media platforms by millennials.

We share different life experiences, from travel pictures on Facebook to a simple Insta Story about our days spent in the library studying. But as it happens with everything, tendencies exist.

And tendencies are what, in the end, we as users follow.

You've probably heard how paramount blogging is to the success of your marketing. Without it, your SEO will tank, you'll have nothing to promote in social media, you'll have no clout with your leads and customers, and you'll have fewer pages to put that valuable calls-to-action that generate inbound leads. Need I say more? Your blog is probably one of your company’s most valuable marketing tools. You use it to build trust with your customers, generate leads, educate consumers, and build brand awareness. So, if a reader tells you your blog’s content quality is poor, that comment will probably make you cringe just a little. First, a disclaimer – the entire process of writing a blog post