Dr. Vera Petrovna Butkouskaya


Content Marketing – CM

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Viral videos are a very effective type of content that gives visibility to a movement or a cause. As Internet users we know several viral videos. But there is no exact formula to create a viral video. This type of content becomes viral once it is published because it has a very attractive component that attracts the attention of users and creates in them the will to see and repudiate them.

The main types of content are the following: content to entertain, educate, inspire or convince, depending on the stage of the funnel your buyer personas are at. Your aim is to provide content for your audience that is exactly right for them at a specific moment in their buyer’s journey – not catering one of these purposes will result in you missing out on potential needs of your audience, which would otherwise have added value to them and helped you build a relationship with them.