How does Airbnb use the co-created with customers content in their digital marketing?

Introduction: Through co-creation, companies can access the depth of customer capabilities, knowledge and assets. And furthermore, revenues and profits are shared – together Airbnb and its “hosts” have built a company that was most recently valued at more than $25 billion.  Continue reading “How does Airbnb use the co-created with customers content in their digital marketing?”