Introduction: Through co-creation, companies can access the depth of customer capabilities, knowledge and assets. And furthermore, revenues and profits are shared – together Airbnb and its “hosts” have built a company that was most recently valued at more than $25 billion. Continue reading “How does Airbnb use the co-created with customers content in their digital marketing?”
During recent centuries the Marketing theory have passed several stages. Each new stage is the evolution of the previous one and includes the characteristics of both.