Scientific Research, Statistical Methods, Participating in Conferences, Publishing for academic and practical journals, Participating in the contests of Research Works and Grand application, Leading Scientific Research Team.
Integrated Marketing Communications, Digital Media, Customer Behaviour, Entrepreneurship, Digital Transformation, Sustainability, Inter-Country analysis.
Butkouskaya, V., & Llonch-Andreu, J. (2021). The impact of customer performance on IMC outcomes: firm size moderation in the inter-country context. Journal of Economics, Finance and Administrative Science. [pre-print]
Butkouskaya, V., Llonch-Andreu, J., & Alarcón-del-Amo, M. D. C. (2021). Inter-Country Customer-Perspective Analysis of Strategic Antecedents and Consequences for Post-Purchase Behaviour in Integrated Marketing Communications (IMC). Journal of International Consumer Marketing, 33(1), 68-83.
Butkouskaya, V., Llonch-Andreu, J., & Alarcón-Del-Amo, M. D. C. (2021). Strategic antecedents and organisational consequences of IMC in different economy types. Journal of Marketing Communications, 27(2), 115-136.
2021 – fundamental research project “Transformation of Marketing Strategies for Customer-Oriented Business in the Global Digital Economy” as a part of the HSE Graduate School of Business Research Program in 2021-2023 (Protocol No.23 dd 22.06.2021 of the HSE GSB Research Committee).
2022 – 13th Regional Conference EMAC2022, Kaunas, Lithuania
2022 – 33 Congreso Internacional de Marketing AEMARK 2022, Valencia, Spain
2022 – 40th International EBES conference, July, Istambul, Turkey
2022 – BALAS22 International Conference, June, Portugal
2022 Member of the Editorial Advisory Board JEFAS (Journal of Economic, Finance and Administrative Science)
2020 Reviewer for scientific journals: Sustainability, JEFAS
2021 Grant for the fundamental research project “Transformation of Marketing Strategies for Customer-Oriented Business in the Global Digital Economy” as a part of the HSE Graduate School of Business Research Program in 2021-2023 (Protocol No.23 dd 22.06.2021 of the HSE GSB Research Committee).
2015 Grant of I Doctoral Colloquium AEMARK (Pamplona, Spain)