Research Experience:
Scientific research; statistical methods; participating in conferences; publishing for academic and practical journals; review for the international peer-revied journals; membership in academic associations; membership in the editorial advisory board; participating in research works contests; research grand application; participation in research teams; leading scientific research teams.
Research interests:
- Integrated Marketing Communications, Omnichannel Communications, Customer Behaviour, Entrepreneurship, Artificial Intelligence, Sustainability, Inter-Country analysis.
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PhD Thesis Publications Conferences Grands and Awards
Research Projects:
- 2021 – fundamental research project “Transformation of Marketing Strategies for Customer-Oriented Business in the Global Digital Economy” as a part of the HSE Graduate School of Business Research Program in 2021-2023 (Protocol No.23 dd 22.06.2021 of the HSE GSB Research Committee)
EDITORIAL SERVICES
- 2022 Member of the Editorial Advisory Board JEFAS (Journal of Economic, Finance and Administrative Science)
- 2020 Reviewer for scientific journals
MEMBERSHIPS
- 2022 AMA (American Marketing Association), Chicago, Illinois, US
- 2022 EMAC (European Marketing Association)
- 2022 AMS (Academy of Marketing Science)
- 2022 BALAS (The Business Association of Latin American Studies)
- 2021 EIBA (European International Business Academy)
- 2015 AEMARK (La Asociación Española de Marketing Académico y Profesional)