4 TYPES OF CONTENT: A BIG WORLD TO DISCOVER / Student-generated content
The main types of content are the following: content to entertain, educate, inspire or convince, depending on the stage of the funnel your buyer personas are at. Your aim is to provide content for your audience that is exactly right for them at a specific moment in their buyer’s journey – not catering one of these purposes will result in you missing out on potential needs of your audience, which would otherwise have added value to them and helped you build a relationship with them.