A brief story of AirBnB success.
Image Source: BBC.com
Airbnb – is a famous example of the “marketplace” e-business model that grew fast. A brief story of speedy success.
Note! Airbnb’s business model considers 2 types of customers Host and Guests.
How does Airbnb use the co-created with customers content in their digital marketing?
Introduction: Through co-creation, companies can access the depth of customer capabilities, knowledge and assets. And furthermore, revenues and profits are shared – together Airbnb and its “hosts” have built a company that was most recently valued at more than $25 billion.
Digital Marketing Trends
Updated 2019
During recent centuries the Marketing theory have passed several stages. We are currently in the mature Digital Marketing stage. Here are the list of majour digital marketing trends, which affect company’s tactics not only only, but also offline.