Students-generated content

The blog is the channel for excellence in the dissemination of content, and of course, the more people read it better. Having a blog on a website has many benefits but it is important to use it in the best way possible. In a blog, it is very important to define the target group.

To make sure your work on Marketing is getting beneficial and takes credit, is also important to understand how to connect your content Marketing ( videos, social network,etc…) to your real sales, so doing an parallel work.

First of all and the most important thing is to create content with quality, and not to make routine posts.

1. Find your target

The first essential step to achieve our objective is to know who we’re going to address our content. For this reason, we have to ask ourselves who our target is and focus on them. You mustn’t forget that your followers are the base of your pyramid.

Did you know that the most valuable idea of your business could be created by a costumer? It is possible thanks to the strategy of co-creation. It is the process where brands and customers work together to create better ideas, products and services. Companies use this strategy to foster the discovery of customer interest and value, which they can turn into innovation and competitive advantage. The process starts with setting objectives and proceeds through four additional steps: selection of arenas, engagement with collaborators, choice of project tools and processes and defining contracts with stakeholders.

Infographic is a combination of synthetic, explanatory and easy to understand images and texts, in order to communicate information in a visual way to facilitate its transmission.

In addition to the illustrations, we can help the reader more through graphics that can be understood and interpreted instantaneously.

If you want to make an infographic that engages, summarize, and inform, but you have the design skills of a child, this guide is for you.

One of our favourite tools to create infographics or images, in general, is Canva, check this video and give it a chance 😉