SMP / Lesson 4 / Marketing Determinants Internal & External / SWOT.
This topic, the most extensive until now, develops all the sections that must be analyzed to end in the creation of a SWOT matrix that reflects the strengths of the organization, weaknesses, threats and opportunities.
Content
- Needs, Trends, Megatrends
- Macro Environment Analysis (O/T)
- Micro Environment Analysis (O/T)
- Competitors analysis
- Internal resources and capabilities (S/W)
- SWOT
Class materials
Presentations Slides
Lesson_4_-_Notes printing available
Case studies