SMP / Lesson 5 / Objectives and Strategies
Content
- Positioning
- Marketing Directions
- Marketing Goals and Objectives
- Diversity of Marketing Strategies
- Strategic models
Materials
Lesson_5_Objectives_and_Strategies_-_Notes
Full Lesson 5 previewCase studies
Stage_4_-_Case_-_Objectives_and_Strategies
Additional Reading
Strategic Directions and Tactics