PhD in Entrepreneurship and Management
Universitat Autònoma de Barcelona, Barcelona, Spain | 2014–2017
Thesis: Antecedents and consequences of integrated marketing communications (IMC): testing theoretical models from firms’ and customers’ perspectives in Spain and Belarus.
MSc in Economics and Marketing
Belarusian National Technical University, Minsk, Belarus | 2010–2011
Thesis: Management System of Marketing Communications for the Enterprise.
BA in Engineering and Economics
Belarusian National Technical University, Minsk, Belarus | 2005–2010
Thesis: Conditions for the Successful Application of the Website for the Industrial Enterprise.
PhD in Entrepreneurship and Management
Universitat Autònoma de Barcelona, Barcelona, Spain
2014–2017
Focus: Integrated Marketing Communications, Customer Behavior Insights, and Business Performance Optimization
Thesis: Antecedents and consequences of integrated marketing communications (IMC): testing theoretical models from firms’ and customers’ perspectives in Spain and Belarus. Universitat Autònoma de Barcelona.
Research lines: Strategic Orientation, Integrated Marketing Communications, Organizational Performance, Customer Behaviour, International Marketing
Methodology: Primarily data collection and analysis, Survey, SEM (Structural Equation Modelling), Multi-group Analysis
Academic output: Conferences, Awards, Publications in academic journals
Notes: International Mention, Cum Laude
MSc in Economics and Marketing
Belarusian National Technical University, Minsk, Belarus
2010–2011
Focus: Leveraging Digital Marketing Strategies to Drive Organizational Growth
Thesis: Management System of Marketing Communications for the Enterprise
Research lines: Marketing Management, Integrated Marketing Communications, Digital Marketing, Organizational Performance
Methodology: Secondary data analysis, Experimentation, Regression analysis
Academic output: Conferences, Publications in academic and practical journals, Awards in Research Work Competitions, Certificate of Implementation of Research Results in Business Practices
BA in Engineering and Economics
Belarusian National Technical University, Minsk, Belarus
2005–2010
Focus: Integrated Marketing Communications to Enhance Business Performance in the Industrial Sector
Thesis: Conditions for the Successful Application of the Website for the Industrial Enterprise
Research lines: Industrial Economy, Information Technologies, Marketing Communications
Methodology: Secondary data analysis, Experimentation
Academic output: Conferences, Publications in academic and practical journals, Awards in Research Work Competitions, Certificate of Implementation of Research Results in Business Practices