PhD 2017 International PhD in Entrepreneurship and Management
…………………. Universitat Autònoma de Barcelona, Barcelona, Spain
Butkouskaya, V. (2017). Antecedents and consequences of integrated marketing communications (IMC): testing theoretical models from firms’ and customers’ perspectives in Spain and Belarus. Universitat Autònoma de Barcelona.
Research lines: Strategic Orientation, Integrated Marketing Communications, Organizational Performance, Customer Behaviour, Inter-country analysis
Methodology: Primarily data collection and analysis, Survey, SEM (structural equation modelling), Multi-group analysis
Approbation: Conferences, Awards, Publications in academic journals
Notes: International Mention, CumLaude
M.S. 2011 Master in Economics
…………………. Belorussian National Technical University, Minsk, Belarus
Research Master Thesis “Management System of Marketing Communications for the Enterprise”
Research lines: Integrated Marketing Communications, Organizational performance.
Methodology: Secondary data analysis, Experimentation, Regression analysis
Approbation: Conferences, Publications in academic and practical journals, Awards in Research Work Competitions, Implementation of Research Results
B.S. 2010 Bachelor in Engineering and Economy
…………………. Belorussian National Technical University, Minsk, Belarus
Research Bachelor Thesis “Conditions for the Successful Application of the Web-Site for the Industrial Enterprise¨
Research lines: Industrial Economy, IT (Informational Technologies)
Methodology: Secondary data analysis, Experimentation
Approbation: Conferences, Publications in academic and practical journals, Awards in Research Work Competitions, Implementation of Research Results