I use this opportunity to wish You
a Merry Christmas and Happy New Year
and
to share a nice video made by Fundacio UAB.
http://videosdigitals.uab.cat/almacen/downloads/708/8450.mp4
Content
Sales Plan Design
International vs. Global Marketing
Market attractiveness
Country selection matrix
Process of entry
Class materials
Lesson_7_Sales_Plan_-_Notes final file
Related cases
Case 10.1 - McDonaldization
Coke_and_Pepsi_Learn_to_Compete_in_India