SMP / Lesson 6 / Marketing Mix November 23, 2017ByVera Petrovna 0Marketing, Uncategorized Content Product and Brand Decisions Pricing Promotion and Communications Place (lesson 11) Continue Reading
SMP / Lesson 5 / Objectives and Strategies November 22, 2017ByVera Petrovna 0Marketing Content Positioning Marketing Directions Marketing Goals and Objectives Diversity of Marketing Strategies Strategic models Continue Reading
MngAcc / Topic 3/ Cost-volume-profit relationships. November 19, 2017ByVera Petrovna 0Management Accounting Content 3.1. Costs of an organization’s inputs and output 3.2. Cost and revenue drivers; causality; cost hierarchies 3.3. Break-even point and safety margin 3.4. Cost structures and operating leverage 3.5. Cost management Continue Reading
MngAcc / Topic 4 / ALTERNATIVE COSTING METHODS November 14, 2017ByVera Petrovna 0Management Accounting Content 4.1. Absorption Costing 4.2. Variable Costing Continue Reading
SMP / Consumer and business markets. November 9, 2017ByVera Petrovna 0Marketing Content Segmentation, Targeting, Positioning Markets Markets analysis Customer behavior Continue Reading