SMP / Consumer and business markets.
Content
- Segmentation, Targeting, Positioning
- Markets
- Markets analysis
- Customer behavior
Materials
Class Notes
Markets_-_Notes printing available
Markets – full class online preview
Related Assignment
Stage 3 – Markets.
Additional Readings
Articles about Dynamic capabilities:
- Teece, D. J., Pisano, G., & Shuen, A. (1997). Dynamic capabilities and strategic management. Strategic management journal, 509-533.
Teece, Pisano and Shuen (1997)
- Teece, D. J. (2007). Explicating dynamic capabilities: the nature and microfoundations of (sustainable) enterprise performance. Strategic management journal, 28(13), 1319-1350.