SMP/ Lesson 2/ Marketing Planning Process in an international company.
This topic introduces the process of developing a Marketing Plan, from the definition of the mission of the company to the control and monitoring of the objectives. The planning is exposed as from its vision in the long term, as from the activities to be developed in the next year.
Content
- Marketing Planning Process
- Operational and Strategic Planning
- Marketing Plan Structure and Challenges
- Implementation
Class materials
Lesson_2-Notes printing available
Lesson 2. Full slides online preview
Cases
Related assignments
Marketing Plan. Stage 1. Current situation and Idea